Cohort Details & Investment
This is a 6-week live cohort for performing arts organizations that want to use ChatGPT and AI to create sharper strategy, stronger copy, better campaigns, and more effective audience communication.
Not another generic prompt engineering workshop. A real-world working cohort built around actual campaigns, active marketing challenges, and live implementation.
Built for:
Symphony orchestras
Performing arts organizations
Opera and ballet companies
Marketing leaders
Audience growth teams
Executive leadership
How the Cohort Works
6-week live cohort
One live session per week
90-minute working sessions
Optional additional time for deeper work and Q&A
Limited to 10 participants per cohort
Teams are welcome
Direct access to me between sessions
Real campaigns. Real strategy. Real implementation.
Whether you’re a one-person marketing department or part of a larger institutional team, this cohort is designed to help your organization communicate more effectively, move faster, connect more deeply, and sell more tickets.
This is active, hands-on, real-world work.
You bring the concerts and campaigns you’re actively promoting. Together, we build prompts, systems, strategy, messaging, ad concepts, content structures, and creative workflows that you can immediately put to work.
This is not abstract theory. You will leave sessions with usable assets, clearer systems, stronger concepts, and a dramatically more modern understanding of how AI can transform the way your organization communicates.
Some organizations prefer to workshop campaigns openly within the cohort. Others prefer to keep certain initiatives private. Both approaches are completely fine. The systems and strategies taught inside the cohort are designed to work whether you’re collaborating live or applying them internally with your own team.
Private single-organization cohorts are also available for teams that prefer a fully internal working environment.
What You’ll Learn
Topics include:
Using ChatGPT not just as a tool, but as a true creative and strategic partner
Discovering the speed, experimentation, creative freedom, and joy that AI brings back into the creative process
AI-driven campaign and social media strategy development
Writing copy with AI that creates stronger engagement, better ticket sales, and more diverse audiences
Learning how to develop sharper hooks, stronger concepts, better storyboards, and more dynamic campaigns
Building reusable prompting systems for your organization
Creating better strategy, copy, visuals, and content in a fraction of the time
Using AI to modernize audience communication for 2026 and beyond
Learning how to push past generic AI output and create work that actually feels alive
This is not about learning a few prompts. This is about learning how to think differently, communicate differently, create differently, and reconnect with the excitement of making work that drives sustainable growth.
What You’ll Leave With
By the end of the cohort, your organization will have the tools to create stronger ticket sales, reach more diverse audiences, and communicate more effectively across every part of your marketing ecosystem.
But more importantly, you’ll understand how to use AI as an actual creative partner, one that helps your team move faster, think bigger, experiment more freely, and create work that people actually respond to.
You’ll leave with:
Reusable prompting systems
Better messaging frameworks
Stronger audience targeting
More effective ad language
Improved marketing workflows
Campaign assets you can use immediately
Sharper social content systems
Greater creative velocity
Greater confidence using AI strategically and creatively
Most importantly, you’ll leave with a dramatically more modern, adaptable, and effective approach to communication, audience growth, and marketing.
And yes, probably a lot more excitement about marketing than you’ve felt in a very long time.
Investment
The Joy of Prompting is structured for both individual leaders and full front-of-house teams.
Most organizations invest between $2,000 and $4,500 depending on team size and participation level. Individual seats are also available.
Pricing is based on total full-time front-of-house staff across the organization, not per department.
This program is designed to strengthen internal teams, not replace them.
Participation Options
Individual Seat
$1,000
Micro Organization
$2,000
Under 10 full-time front-of-house staff
Up to 3 participants
Mid-Sized Organization
$3,000
10–29 full-time front-of-house staff
Up to 5 participants
Major Organization
$4500
30+ full-time front-of-house staff
Up to 10 participants