CASE STUDY / ANIMAL RESCUE KHARKIV (ARK)
NGO
Animal Rescue Kharkiv (ARK)
STRATEGY
VIDEO
For an organization that stayed when others left, 32,000 rescues from the front lines, and almost no awareness beyond Ukraine.
SERVICES
Video Production, Social Media Content, Website Development,
Fundraising Strategy, Brand & Communications Consulting, Visual Direction Services
Urgency.
Compassion.
Action.
Animal Rescue Kharkiv was doing extraordinary work on the front lines, rescuing and caring for thousands of animals, but lacked a clear system to communicate that work beyond its existing audience.
The goal: build an international presence that makes the scale and impact of the work visible, understood, and supported.
The work: create and implement a complete communications and fundraising system, including a new website, structured social media content across Ukrainian and English-language channels, storytelling that brings forward the people behind the work, and targeted fundraising initiatives designed to turn attention into action.
Introducing the world to a rescue operation like no other, and to the people and organizations who will support it.
How do you make people care about animals being rescued thousands of miles away, after four years of war?How do you turn chaos into credibility?
We replace it with structure, clarity, and professional craft.
Weekly rescue work, captured properly by documentary filmmakers. The people behind the work brought forward. The full scale made visible, from frontline evacuations to professional veterinary care, cat rehabilitation, and a 16-hectare sanctuary.
Documentary replaces disposable. Systems replace noise. Clear language, a modern website, and press-ready materials establish legitimacy.
When the work is seen this way, it stops being background noise and becomes something people take seriously.
Work you don’t want to turn away from
Docuseries content, designed to function seamlessly in both long and short form, is storyboarded and crafted for how people consume content today.
Filmed across the full range of ARK’s work, from frontline evacuations to veterinary clinics and long-term care, each piece is structured around a clear human center. The hero’s story is the framework. This isn’t coverage. It’s narrative storytelling.
Extensive B-roll and environmental context are captured to support each narrative, allowing a few days of filming to generate months of powerful, cohesive, story-driven content.
RESULTS
Beauty that moves the brand forward
The work elevated the brand’s visual presence across web and retail, creating a more cohesive and recognizable identity.
The assets were used across social media, advertising, and retail channels, supporting the brand’s expansion into new markets, including Europe.
Most importantly, the work helped translate the product into a world people wanted to be part of, strengthening connection and driving demand.
“I am a seasoned veteran from the design industry, used to having a stellar team of 20-plus experts in their respective fields at my fingertips. Working with Square Productions assures me that being independent again, and working with other creatives is not going to be a stretch in regards to high quality output and professionalism. Ben and his team are a dream, efficient, knows their craft, and respects my point of view. As a woman in a typically male dominant field this is paramount to my creative efforts manifesting.”
Betsy Fields
CEO - Lineage Botanica
