Filming a commercial. Creating perfect Instagram ads. Sounds big right? There is a lot that goes into creating the perfect commercial or social media campaign. Square knows just how much because, not only do we understand online marketing, we actually work in the film business. We have tremendous passion for creating video content for businesses of all sizes. And we're not kids with cameras; Our team is made up of working professionals who know exactly how to create just the right content that will get you noticed, increase your web traffic, and grow your customer base - Whether you're a business of one, or one hundred. Please scroll down to see some of our favorite projects.
Kristin Grayce is a client that taps into everything we offer; video, photography, brand management and online brochures are all created and implemented by our team. Originally hired to simply photograph Kristin, a great shoot led to our creating a top to bottom brand re-introduction. To see everything we do for Kristin Grayce please click here. The video here is just one piece of the puzzle.
Cayenne does something really cool; For every ten 3D printers they sell Cayenne donates a printer and support for one year to a school or organization in need. With that in mind we set out to create a fun, informative, highly energetic launch commercial for the new company. In the midst of the shoot we also created their tagline, INSPIRE. CREATE. COMMUNITY., which was quickly implemented into their logo! We’re happy to say that it’s all working and Cayenne has already donated a number of printers. Shot over two days in Ojai and Las Vegas.
Coffee Connection is one of our favorite places in Ojai. With the opening of their second shop, owner's John and Brenna wanted both a commercial, and Instagram spots to help promote their business. Theirs is not the typical place to get your coffee in the morning. They have built a business that is as much about community, as it is picking up a cup of joe in the morning. With our strong background in documentary filmmaking, right away we knew the best way to showcase what makes them different was to create a doc-style commercial. Using a combination of interviews and lifestyle imagery, both in and out of the shop, we created the perfect video calling card for their business.
Wireless 65 needed a commercial that they could use to launch their business. Their pricing plans are literally part of their name; $65 dollars a month is the flat fee that all of their customers pay. Diving into the cell phone market is a pretty big deal and they wanted a web-based commercial that would have the same look and polish as anything you'd see on television. Calling on Square we jumped into action; Provided with a basic script we went to work creating storyboards, casting and hiring a spokeswoman and actors, built sets, bought the wardrobe, hired extra crew to film the spot, and edited the final piece. We also created custom motion graphics and animated the Wireless65 logo. In the end we produced a commercial that truly helped drive sales to this new company.
3D Systems is the largest manufacturer of 3D printers in the world. With over 300 companies under their umbrella they are truly leading the charge into this exciting world. This remains a relatively new technology to many people and businesses. Because of that 3DS has people on staff that are more or less evangelists for the technology. Their job is to create previously unimagined products that can be printed using their machines. Cool job right?! One such project is "The Lounger". A one off chair of sorts, it's complexity is stunning. With its creation 3DS wanted to use it as the focal point in a long form spot showcasing the Lounger, the printer and software that created it, and to speak more broadly to the many applications 3D printing can be used for.
Shooting at will.i.am's think tank/studio in Hollywood, CA (he has a gigantic building where creatives invent products that are good for the planet, often using 3D printing) over two days we filmed the lounger like the rockstar it is, interviewed it's creator, and using camera tricks and editing techniques produced a web-centric long form piece that generated a lot of buzz and excitement for our client.
10 - Mile Radius
Cat Gwynn is a remarkable photographer and an awesome human being. She is also a cancer survivor. Not one to take things lying down, during her treatment and recovery she set out to create a collection of photographs. Unable to stray too far from her home, she photographed what she found around her; in a 10 - mile radius. She also wrote about her experiences, both as they related to the photographs, and how she changed in the process. We are happy to report that today Cat is cancer free, and that her photographs and writings have been turned into a book. To help promote it's release we created a book "trailer"; a method of promoting online sales that is becoming more and more popular with publishers.
In addition to traditional cameras we also filmed with a drone; a powerful tool in capturing the heart and soul of this worthwhile book. The finished piece was instrumental in driving online sales.
AUDI RS5 Commercial
An exciting commercial highlighting the Audio RS5. This piece was created for a PR company as part of a larger online sales and marketing package. Tasked with creating a viral piece Square went to work scouting locations and hiring actors. We also utilized some very trick equipment for the shoot. To capture the driving shots we mounted a remote control stabilizer arm in the back of a vehicle, and communicated with the Audi's precision driver by walkie talkie. Fantastic editing and expert sound design by our team finished out the spot.
Thomas Fire Damages
Whether you live in the region or not, everyone is aware of California's massive Thomas Fire. In addition to wilderness areas, many homes and properties were also lost. The cause of the fire is one that is currently being fought in court. To introduce emotion and humanness to the proceedings, one of the law firms involved asked us to create a video highlighting the property damage for one of their clients. This is where the drone becomes an invaluable tool; at over 24 acres, and comprised of scorched homes and impassable wilderness, it would have been impossible to capture the magnitude of the destruction using traditional filming methods. In addition to expert drone work we complemented the piece using photographs, music, and sound design. The result is kind of video document. It is both informative and emotional. It is also an exciting new tool for lawyers, and anyone in need of video that can only be captured from the sky above us.