Stanford university says that by 2021, 80% of the internet will be video media. That’s right- filming your ideal commercial or making a brand message video that differentiates you is no longer optional. As a growing business, it’s important to have a production company who is solidly behind you for commercial assets, proprietary custom footage banks, micro-videos and social media campaign structuring.
Square Productions not only understands internet marketing and website integration, we have built our dream team from the ground up with seasoned experts from the film industry and the tech world. We’re not kids with cameras people. We want to see your ROI as much as you do! We want you to give back to your community and succeed.
Who wants to be left with a hefty bill for a video campaign or brand build-out that isn’t researched and market tested? Building out a complete set of A/B marketing tests for your assets with Square Productions is a savvy choice that could illuminate your market strategy ongoing. Creating a perfect video ad campaign for the year is a huge tactical advantage!
Kristin Grayce McGary taps into everything we offer; commercials, product videos, website design, still photography client stories and ad creation, as well as custom health guides in PDF form. Our team handles everything in-house. Originally hired to simply photograph Kristin, a great shoot led to our creating a top to bottom brand integration. The video here is just one piece of the puzzle.
With the opening of their second shop, owner's John and Brenna wanted both a commercial and several Instagram spots to help promote their business. Coffee Connection is not the typical place to get your coffee in the morning. They have built a business that is as much about community, as it is picking up a cup of joe in the morning. With our strong background in documentary filmmaking, right away we knew the best way to showcase what makes them different was to create a doc-style commercial. Using a combination of interviews and lifestyle imagery, both in and out of the shop, we created the perfect video calling card for their business.
Wireless 65 needed a commercial that they could use to launch their business. Their pricing plans are literally part of their name; $65 dollars a month is the flat fee that all of their customers pay. Diving into the cell phone market is a pretty big deal and they wanted a web-based commercial that would have the same look and polish as anything you'd see on television. Calling on Square we jumped into action; Provided with a basic script we went to work creating storyboards, casting and hiring a spokeswoman and actors, built sets, bought the wardrobe, hired extra crew to film the spot, and edited the final piece. We also created custom motion graphics and animated the Wireless65 logo. In the end we produced a commercial that truly helped drive sales to this new company.
3D Systems is the largest manufacturer of 3D printers in the world. With over 300 companies under their umbrella they are truly leading the charge their industry. Because 3-D printing remains a relatively new technology to many people and businesses, 3DS features previously unimagined products that can be printed using their machines. Meet ‘The Lounger’; it’s a sculptural chair with stunning complexity integrated into the design. 3DS wanted ‘The Lounger’ to serve as the focal point story in a long form spot showcasing the famous designer Janne Kyttanen, their cutting-edge printer and the amazing software behind the scenes, and to speak more broadly, to the many applications 3D printing can be used for.
Shooting at will.i.am's think tank/studio in Hollywood, CA (he has a gigantic building where creatives invent products that are good for the planet, often using 3D printing) over two days we filmed the lounger like the rockstar it is, interviewed its creator, and using camera tricks and editing techniques produced a web-centric long form piece that generated a lot of buzz and excitement for our client.
Cayenne does something really extraordinary. For every ten 3D printers they sell Cayenne donates a printer and support for one year to a school or organization in need. With that in mind we set out to create a fun, informative, highly energetic launch commercial for the new company. In the midst of the shoot we also created their tagline ‘INSPIRE. CREATE. COMMUNITY.’ which was quickly implemented into their logo! We’re happy to say that Cayenne has already donated a number of printers, as they continue to expand their vision to keep up with demand.
10 - Mile Radius
Cat Gwynn is a remarkable photographer and an awesome human being. She is also a cancer survivor. Not one to take things lying down, during her treatment and recovery she set out to create a collection of photographs. Unable to stray too far from her home, she photographed what she found around her; in a 10 - mile radius. She also wrote about her experiences, both as they related to the photographs, and how she changed in the process. We are happy to report that today Cat is cancer free, and that her photographs and writings have been turned into a profitable book. To help promote its release we created a book "trailer"; a method of promoting online sales that is becoming more and more popular with publishers.
In addition to using traditional cameras we also filmed with a drone; a powerful tool in capturing the heart and soul of this worthwhile book. The finished piece was instrumental in driving online sales.
AUDI RS5 Commercial
An exciting commercial highlighting the Audio RS5. This piece was created for a PR company as part of a larger online sales and marketing package. Tasked with creating a viral piece Square Productions went to work scouting locations and hiring actors. We also utilized some very trick equipment for the shoot. To capture the driving shots, we mounted a remote control stabilizer arm in the back of a vehicle, and communicated with the Audi's precision driver by walkie talkie. Fantastic editing and expert sound design by our team finished out the spot.
Thomas Fire Damages
Whether you live in the region or not, everyone is aware of California's massive Thomas Fire. In addition to wilderness areas, many homes and properties were also lost. The cause of the fire is one that is currently being fought in court. To introduce emotion and humanity to the proceedings, one of the law firms involved asked us to create a video highlighting the property damage for one of their clients. Our drone work was an invaluable tool; at over 24 acres comprised of scorched homes and impassable wilderness, it would have been impossible to capture the magnitude of the destruction using traditional filming methods. In addition to expert drone navigation we complemented the piece using photographs, music, and sound design. The result is kind of video document. It is both informative and emotional. It is also an exciting new tool for lawyers, and anyone in need of video that can only be captured from the sky above us.