Meet the team

From production coordination, client interaction, storyboarding and monster lighting setups to motion graphics, data analysis and SEO Optimization there is a fiercely dedicated team of professionals that skillfully work their magic here at Square Productions.


Ben Hoffman - CEO, director of photography

A lifetime image creator, Ben, CEO of Square Productions has a clear motto: ‘KNOW YOUR CRAFT.’ If not surrounded by cameras and computers and robots, you’ll find him working for clients as diverse as Zelis Healthcare, 3-D Systems, Radio Disney and the LA Weekly. Ben has lectured at Canon Hollywood, run shoots with anywhere from 5 to 25 professionals under his direction, but he is happiest behind the lens.

Cecily Conine - COO

As COO and client liaison, Cecily answers the biggest questions clients bring to the table.  She has provided project management, principled branding development, asset packages and social media strategy to clients like Berenyi Inc., Dragonframe, Mangu.tv and Betsy Fields. She prides herself on creating a work-flow that is both efficient and nourishing for everyone on the team.  When gauging the scope of a project and the possible ROI on project dollars, Cecily serves as the client ally.  

Tim Herschberger - Chief Analyst

Tim's role within Square Productions is to develop back-end framework and manage programs to exceed our client's expectations in marketing, remarketing and data analysis. He sharpens our client’s edge in their chosen target field. Tim graduated from Florida State University in 2001 with an Bachelor’s degree in management information systems and minor in computer science. He has overseen $2M annual marketing budgets, revamped sales and marketing departments, leading to an improvement of nearly 10% in YoY sales and reduced overhead by more than $300K for his various clients over the years. Tim is focused on offering his services to small business owners who are looking to take their marketing to the next level through automation and constant analysis.

Chris Daniel - Editor

Chris, our in-house editor and general production rounder, keeps the cuts coming.  Whether initiating a new series of videos, making stunning motion graphics, or re-working our clients previous shoots into bite-size social media exposure, Chris is our editing Jedi.

Steve Matthews - Lighting & Camera Assistant

As lighting and camera assistant Steve is the nuts and bolts man who helps Ben light and film our productions.

Jake - Mascot

Looking for some extra smiles while you work with us? Let us bring Jake; guaranteed results folks.