Client study: KGM
Objective: Build Kristin Grayce McGary’s online brand from the ground up.
We were initially hired to create photographs for Kristin’s (KGM) website. The session went so well she then asked if we could film and assemble her speaker reel. During that shoot it was mentioned that she was in need of someone to take over her branding and media management. Our in-house brand manager, Cecily Conine, was brought in and built KGM’s media presence from the ground up including:
Project Managed a complete website buildout
Strategized insightful videos and compelling photography
Instagram content and social media management
In doing so we have helped grow KGM’s client roster, maxed out her Facebook friends, and increased Instagram followers by 200%. With a rock-solid online presence, and Cecily’s continued roll as KGM’s brand manager, Kristin Grayce has signed a two-book publishing deal and is being asked to speak at more prestigious events.
In addition we designed her health care guides, available as live purchasable PDF’s on her website.