Meet the team

From production coordination and storyboarding to monster lighting setups and motion graphics, we’ve got the dream team. Data analysis packages for your campaigns and SEO optimization turn that dream into a return on your investment.

Ben Hoffman - CEO, Director of Photography

A lifetime image creator, Ben, CEO of Square Productions has a clear motto: ‘KNOW YOUR CRAFT.’ If not surrounded by cameras and computers and robots, you’ll find him working for clients as diverse as Zelis Healthcare, 3-D Systems, Radio Disney and the LA Weekly. Ben has lectured at Canon Hollywood, run shoots with anywhere from 5 to 25 professionals under his direction, but he is happiest behind the lens.

Cecily Conine - COO

As COO and client liaison, Cecily answers the biggest questions brought to the table.  She has provided project management, principled branding development, asset packages and market strategy to clients like Berenyi Inc., Dragonframe, and Betsy Fields. Cecily creates a workflow that is both efficient and custom designed to integrate Square Productions with your marketing goals.  When gauging the scope of impact and the possible ROI on project dollars, Cecily serves as a client ally.  

Tim Herschberger - Chief Analyst

Tim's role within Square Productions is to develop back-end framework and manage programs to exceed our client's expectations in marketing, remarketing and data analysis. He sharpens our client’s edge in their chosen target field. Tim graduated from Florida State University in 2001 with an Bachelor’s degree in management information systems and minor in computer science. He has overseen $2M annual marketing budgets, revamped sales and marketing departments, leading to an improvement of nearly 10% in YoY sales and reduced overhead by more than $300K for his various clients over the years. Tim is focused on offering his services to small business owners who are looking to take their marketing to the next level through automation and constant analysis.

Chris Daniel - Editor

Chris, our in-house editor and general production rounder, keeps the cuts coming.  Whether initiating a new series of videos, making stunning motion graphics, or re-working our clients previous shoots into bite-size social media exposure, Chris is our editing Jedi.

Steve Matthews - Lighting & Camera Assistant

As lighting and camera assistant Steve is the nuts and bolts man who helps Ben light and film our productions.

Martha Coates - Art Department

Martha has 10 years of designing sets, costumes and textiles. Whether conceiving and installing a totally custom set, or refining an existing location, Martha will make sure every detail is exactly right.

Jake - Mascot

Looking for some extra smiles while you work with us? Let us bring Jake; guaranteed results folks.